Your Veterinary website is now where people open their relationship with you. Because of this, your website’s design is crucial. You’re about to learn 3 simple rules that will make your veterinary website wonderfully effective! Rule #1: CONVERSION IS KING The job of your veterinary website is to turn a website visitor into a clinic [...]
The website isn’t what’s important- it’s the response it creates in the audience that matters. To get more clients for your veterinary clinic through the website, it helps to understand some basic science about how we make decisions. Surprisingly, the logical part of the brain (the Neocortex) does not control decision making! Rather, the part [...]
On April 21st 2015, the competitive landscape quietly shook for millions of small businesses. The change is the reaction to a tipping point in human behavior. And from this day on, if your website is not mobile-optimized, you will be effectively hidden from the majority of those who would look. Source: http://www.smartinsights.com The eventual tipping point [...]
The most valuable purpose of your website is to bring as many clients to your veterinary clinic as possible. This is commonly referred to as a “conversion-oriented website.” The website is structured to influence the visitor to “convert” to some action (such as an appointment request or a phone call). This is a high stakes [...]
For a long time, the subject of marketing has been (at the very least) a faux pas in veterinary circles. The ethos is to focus on providing quality medical care; the business will take care of itself. While those who taught this idea no doubt had good intentions, the principle and reality of the matter [...]