The Value of Search Marketing
At its core, Google is an advertising company. Their genius was realizing the value of search queries. Quickly, the success of search marketing disrupted the price points of measurability of old media advertising – such as TV, radio, and print. Now, you could get in front of people actively looking for your service, at the perfect time, and could track through to the phone call to your business. Success on Google Ads requires scientific rigor, extensive experimentation, and proactive refinement. But when you do it right, it can become a long serving staple of your marketing strategy.
The Value of Search Marketing
At its core, Google is an advertising company. Their genius was realizing the value of search queries. Quickly, the success of search marketing disrupted the price points of measurability of old media advertising – such as TV, radio, and print. Now, you could get in front of people actively looking for your service, at the perfect time, and could track through to the phone call to your business. Success on Google Ads requires scientific rigor, extensive experimentation, and proactive refinement. But when you do it right, it can become a long serving staple of your marketing strategy.
How it works
A well-managed Google Ads campaign can significantly reduce the cost to acquire new clients. But it’s beauty goes far deeper than that. You don’t just choose that you grow, you choose how you grow. Our Google-Certified analyst will work with you to discover the neighborhoods you want to draw from, the types of services that you want to attract clients to, and your specific new client and revenue goals. We then custom build a campaign that is guided by our deep institutional knowledge of the industry, along with the uniqueness of your practice and community. We constantly refine the campaign based on what’s working, what isn’t, and meet with you regularly to match the data we see in the campaign analytics to what you’re actually seeing in the practice. The end result is a nearly effortless way to take charge of your growth.
How it works
A well-managed Google Ads campaign can significantly reduce the cost to acquire new clients. But it’s beauty goes far deeper than that. You don’t just choose that you grow, you choose how you grow. Our Google-Certified analyst will work with you to discover the neighborhoods you want to draw from, the types of services that you want to attract clients to, and your specific new client and revenue goals. We then custom build a campaign that is guided by our deep institutional knowledge of the industry, along with the uniqueness of your practice and community. We constantly refine the campaign based on what’s working, what isn’t, and meet with you regularly to match the data we see in the campaign analytics to what you’re actually seeing in the practice. The end result is a nearly effortless way to take charge of your growth.