The Value of Search Marketing
At its core, Google is an advertising company. Their genius was realizing the value of search queries. Quickly, the success of search marketing disrupted the price points of measurability of old media advertising – such as TV, radio, and print. Now, you could get in front of people actively looking for your service, at the perfect time, and could track through to the phone call to your business. Success on Google Ads requires scientific rigor, extensive experimentation, and proactive refinement. But when you do it right, it can become a long serving staple of your marketing strategy.