Trusted by 600+ Independent Practices

We help independent vets
stand out in crowded markets

We help independent vets stand out in crowded markets

Define what makes you different, attract the clients who want your approach, and stop chasing the rest.

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Dr. Justin Daughtry
State of the Heart Veterinary Care

“Digital Empathy’s dedication is heads and tails above any other marketing company I have worked with. Their insights helped us connect with clients in ways we never imagined!”

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Increase in Organic Search Traffic
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Qualified Calls from Google Ads/Month (average)
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Year over Year Growth
Philosophy
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Don’t Compete. Be Different.

You don’t need more clients. You need more of the right kind of clients. The clients who love what makes you unique, who value the way you provide care, and who want to work collaboratively with you.

But they choose their vet online… before they’ve met you. If your website doesn’t make it immediately clear what makes you different, you’ll blend in – and attracting the right clients will be left to a game of chance. You don’t need more clients. You need more of the right kind of clients. The clients who love what makes you unique, who value the way you provide care, and who want to work collaboratively with you.

But they choose their vet online… before they’ve met you. If your website doesn’t make it immediately clear what makes you different, you’ll blend in – and attracting the right clients will be left to a game of chance.
How We Help

What we’re good at

Websites That attract believers. Copywriting That deepens relationships Research & Insights To understand client perception Search Marketing That can out-fox corporate Customer Experience Tools That reshape the client experience A minimalistic, abstract image with a soft white background and faint, pale purple shading forming a subtle, symmetrical shape in the center. Animated illustration of a purple horseshoe magnet attracting various heart-shaped and thumbs-up icons, symbolizing social media engagement and likes. A mostly white, overexposed or blank image with very faint hints of light purple and soft shapes, making it difficult to distinguish any specific objects or details. A stylized illustration of two overlapping documents, each with lines representing handwritten and typed text, but the text is not legible. Flowchart showing tasks like creating client list, storing data, automating mails, fetching and requesting data, user details, and booking calls, all leading to "Optimizing user experience" at the bottom. Five illustrated avatar profile icons are arranged in a circle on a light background, each representing a diverse individual with different hairstyles, skin tones, and expressions.

I’m proud of our Fear Free approach.
Example Differentiator

We’re not corporate. We’re family owned.
Example Differentiator

Our Ideal Partners

Who we work with

Most of the time, our highest impact work is with independent veterinarians who:

Our patient care is deeply individualized.
Example Differentiator

We believe in the importance of relationships.
Example Differentiator

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Have a specific vision for their practice
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Operate within a crowded (often largely corporate) market
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Obsess over the client experience
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Our Process

The North Star Method

Discover 1 2 3 4   90 minutes Align We’ll uncover your North Star - what you truly want beyond client numbers. Whether that’s more family time, revenue that unlocks an investment, or better-enjoyment of practice ownership, we’ll clarify it together. If we’re a mutual fit, we’ll craft a proposal tailored to your goal.    45 minutes Create   Sprint-based Deliver   Launch + Through a 90-minute deep dive, we define your ideal clients, your local market dynamics, and the whitespace only you can fill. You’ll walk away with clarity and confidence in what makes you different. Discover 2   90 minutes Align 1   45 minutes Create 3   Sprint-based Deliver 4   Launch + We build your website and brand assets (logo, print, signage, apparel) in fast, collaborative sprints. The outcome? A bold, clean brand that positions you for success from day one.
 Discover 2   90 minutes Align 1   45 minutes Create 3   Sprint-based Deliver 4   Launch + We launch strategically and support your growth through tailored marketing campaigns, performance tracking, and regular check-ins. The goal: traction, not guesswork.
 Discover 2   90 minutes Align 1   45 minutes Create 3   Sprint-based Deliver 4   Launch + A white rectangular card with rounded corners sits at the center of a light, textured background. The card displays a simple purple bullseye icon with concentric circles in the middle.
The Results

What you get

Chosen on Purpose

You are chosen intentionally by the pet owners looking for what you have built.

Stop Chasing

You don’t waste dollars and headaches trying to compete as “just another option”. Stand apart as the obvious choice to the right people.

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Enjoy What You’ve Built

Your team is happier. Your finances are healthier. And you can better enjoy the journey of ownership.

FAQs

Frequently asked questions

What is the cost?

We have several services. Our websites cost $2750 to build and $199 monthly. We publish all of our fees on our website, and you can find those pages here.

We don’t. But because our websites and marketing campaigns are entirely custom-built around your unique strengths, no two practices are alike.
Because everything is built to order, it’s hard to give specifics. We average about four months for a 15-20 page website. Marketing campaigns are usually ready within a month.
We’re actually already providing you a discount! Each website costs us about $5,500 to create, and we intentionally absorb that cost as an investment in building a lasting relationship with you and your practice.
We can’t promise results – there are always external variables. What we can promise is a rigorously executed strategy and clear measurement. You’ll always know your ROI, break-even points, and best-performing acquisition channels.

Want to Stand Out?

Join the 600 independent veterinary practices who no longer compete, they differentiate.

Marketing is not my personal strength, especially during these economically uncertain times. Digital Empathy takes a huge burden off my shoulders. I trust them implicitly. They haven’t steered us wrong yet.

Cartoon avatar of a person with curly brown hair, wearing glasses, a brown suit, yellow shirt, and brown tie. The person is smiling and making a finger-heart gesture with their right hand.Myriah Southard, Practice Manager