Shopping for a veterinary website – 5 uncommon questions to ask
Many veterinary website companies have highly effective and polished sales pitches. But a good sales pitch isn’t a great predictor of ability, insight and earnestness in web design. In order to effectively choose your next [...]
Nail this ONE concept, and your practice will grow
We’re all about helping veterinary practices grow in a smart and predictable way. We find the best way of doing that is by helping you think clearly about the specific obstacles between your practice and [...]
Is your practice’s website limiting your growth?
We talk a lot about buyer’s journeys at Digital Empathy. The buyer’s journey is the path that a prospective client takes to find their veterinarian. Buyer's journeys change – ten years ago (and beyond), they [...]
Why isn’t my practice growing?
We hear this question a lot from veterinarians, so if you’re asking it, you’re definitely not alone. But here’s the good news: the reason is almost always fairly simple. In this article, we will address [...]
What’s a Sales Funnel?
Our team here at Digital Empathy gets asked that all the time. In this post, I’m going to lay out the fundamentals of a sales funnel. Why? It is the foundation of any realistic growth [...]
3 things hurting your practice growth – and how to fix them
If your veterinary practice is struggling to achieve its growth goals, know that you are definitely not alone. We talk with quite a few veterinary practices who are flummoxed because they devote all of their [...]
The ONE thing stopping your veterinary practice’s growth
Many veterinarians who we speak with are frustrated – they pour their heart and soul into practicing the best medicine they can, but they struggle to achieve their business goals. Fortunately, the diagnosis for this [...]
3 important steps to maximize your veterinary website’s ROI
Your veterinary website should have a clear purpose: turn users into actual clients. The inherent difficulty in this is that relationships are much more difficult to start online, because it’s so far removed from a [...]
Your veterinary practice needs a sales funnel
You actually already have a sales funnel. Fundamentally, there are two kinds. The first is a sales funnel that is unconsciously constructed and relies on luck. With this kind of sales funnel, a veterinary practice [...]
What the best veterinary websites do differently
Your website has an enormous job to do: generate as many new client relationships as possible. Because online search is now the primary way that people find veterinarians (and other local businesses), making your website [...]
How to measure your veterinary website’s performance
You shouldn’t mind being wrong. What you should mind is being wrong and not having a way to find out. Your website’s performance is one of the most important factors for your veterinary practice’s ability [...]
3 Easy SEO tips for Veterinarians
Your digital marketing strategy should be judged by how effective it is in driving real business growth. Primarily, there are two steps to doing this: drive more traffic to your website, and convert more website [...]