Why Is Google Calling My Veterinary Practice About Prices?
Brrrrrrrring! Your CSR glances at the caller ID and sees not a name, but a [...]
Google Just Changed How People Search the Internet Again. Here’s What Veterinary Practices Need to Know.
Most practice owners still picture Google Search the old way: someone opens Google, types a [...]
Designing Vet Med for Client Participation, Not Just Education
My eye twitches every time I hear the phrase “client education” in veterinary medicine. Of [...]
Your Next New Client Might Never See Your Website
How a new pet owner finds a vet in 2026 Picture a first-time dog owner. [...]
They’re Not Coming for Your Practice. They’re Coming for Your Client. What Chewy’s acquisition of Modern Animal actually means for independent veterinary practices.
This morning, Chewy announced it will acquire Modern Animal, a 29-clinic veterinary group with 100,000+ [...]
What the UK’s Veterinary Transparency Reforms Mean for Independent US Practices
Key takeaway: The UK just wrapped the most extensive veterinary market investigation ever conducted, and the [...]
The Context Vets Wish They Had Before Every Appointment
There's a particular kind of mental load that happens in the first sixty seconds of [...]
AI Is quietly reshaping veterinary client behavior – practices who act now will win later
Most conversations about AI in veterinary medicine focus on internal practice efficiency—record-keeping, scribing, streamlined client [...]
How to Grow Your Veterinary Practice During a Recession
For years, veterinary medicine has carried the comforting label of “recession-proof.” But new data tells [...]
How To Attract New Clients To Your Veterinary Practice: The Ultimate Guide
Most veterinary practices approach client acquisition the same way: run Google Ads, update the website, [...]
The Context Gap in Veterinary Visits (and How to Fix It With Spotlight)
A husband walks into the clinic carrying a golden retriever. The technician pulls up the [...]
Why I Started The Veterinary AI Brief—and Why This Episode With Jon Ayers Feels Like a Turning Point
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I [...]