5 Tips for Making the Most of Your Veterinary Practice Blog
Since 93% of internet traffic is filtered through search engines, regular blog posts can improve your search engine optimization (SEO) and send more prospective clients your way. Blogs also can be used as an educational [...]
Behind the Scenes of Website Design
Most veterinary practice websites look the same, with similar functionality and largely the same voice. But, veterinary practices are not all the same, and your website should reflect what makes you and your team unique. [...]
The Future of Veterinary Medicine: Technician-Centric Models
Credentialed veterinary technicians are educated, skilled veterinary team members—yet they have been historically underutilized, underpaid, and plagued with burnout and compassion fatigue. These team members have always been difficult to come by, but a recent [...]
Setting the Stage for Phenomenal Client Relationships
Successful marketing strategies can help you get clients in the door, but what turns them into your best clients? Clients who feel a personal connection with their veterinary team more likely will trust their recommendations, [...]
Tip of the Month: Digital Training For Staff Success
When we started our practice with a small team, training wasn’t a problem. But, as we grew, we realized that our traditional mentor-style, staff-led training was problematic. For one, not every staff member shared a [...]
The Value of Better Relationships
What happens when you have a great relationship with a client? They trust you. There isn’t skepticism or cynicism when you recommend diagnostics or treatment. They work collaboratively with you and your team to make [...]
Shopping for a veterinary website – 5 uncommon questions to ask
Many veterinary website companies have highly effective and polished sales pitches. But a good sales pitch isn’t a great predictor of ability, insight and earnestness in web design. In order to effectively choose your next [...]
Why isn’t my practice growing?
We hear this question a lot from veterinarians, so if you’re asking it, you’re definitely not alone. But here’s the good news: the reason is almost always fairly simple. In this article, we will address [...]
What’s a Sales Funnel?
Our team here at Digital Empathy gets asked that all the time. In this post, I’m going to lay out the fundamentals of a sales funnel. Why? It is the foundation of any realistic growth [...]
Is your practice’s website limiting your growth?
We talk a lot about buyer’s journeys at Digital Empathy. The buyer’s journey is the path that a prospective client takes to find their veterinarian. Buyer's journeys change – ten years ago (and beyond), they [...]
Nail this ONE concept, and your practice will grow
We’re all about helping veterinary practices grow in a smart and predictable way. We find the best way of doing that is by helping you think clearly about the specific obstacles between your practice and [...]
3 things hurting your practice growth – and how to fix them
If your veterinary practice is struggling to achieve its growth goals, know that you are definitely not alone. We talk with quite a few veterinary practices who are flummoxed because they devote all of their [...]
