They’re Not Coming for Your Practice. They’re Coming for Your Client. What Chewy’s acquisition of Modern Animal actually means for independent veterinary practices.
This morning, Chewy announced it will acquire Modern Animal, a 29-clinic veterinary group with 100,000+ [...]
What the UK’s Veterinary Transparency Reforms Mean for Independent US Practices
Key takeaway: The UK just wrapped the most extensive veterinary market investigation ever conducted, and the [...]
The Context Vets Wish They Had Before Every Appointment
There's a particular kind of mental load that happens in the first sixty seconds of [...]
AI Is quietly reshaping veterinary client behavior – practices who act now will win later
Most conversations about AI in veterinary medicine focus on internal practice efficiency—record-keeping, scribing, streamlined client [...]
How to Grow Your Veterinary Practice During a Recession
For years, veterinary medicine has carried the comforting label of “recession-proof.” But new data tells [...]
How To Attract New Clients To Your Veterinary Practice: The Ultimate Guide
Most veterinary practices approach client acquisition the same way: run Google Ads, update the website, [...]
The Context Gap in Veterinary Visits (and How to Fix It With Spotlight)
A husband walks into the clinic carrying a golden retriever. The technician pulls up the [...]
Why I Started The Veterinary AI Brief—and Why This Episode With Jon Ayers Feels Like a Turning Point
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I [...]
AI Is Rewriting the Rules of Veterinary Medicine: Here’s How to Stay Ahead
“Change is coming, and the curve is logarithmic, not linear.” That’s how Robert Sanchez summed [...]
Announcing Spotlight: Intake to Insight for Veterinary Practices
Last week in New Orleans, at the Veterinary Hospital Managers Association (VHMA) conference, we unveiled [...]
Why Your Clients Aren’t Looking for Pet Health Advice on Your Website
The Myth of Client Education on Veterinary Websites Veterinary medicine is full of tools that [...]
5 Tips for Making the Most of Your Veterinary Practice Blog
Since 93% of internet traffic is filtered through search engines, regular blog posts can improve [...]