Shopping for a veterinary website – 5 uncommon questions to ask

Many veterinary website companies have highly effective and polished sales pitches. But a good sales pitch isn’t a great predictor of ability, insight and earnestness in web design. In order to effectively choose your next website partner, it is important to know the right questions to ask. These shouldn’t be questions they hear all the [...]

Is your practice’s website limiting your growth?

We talk a lot about buyer’s journeys at Digital Empathy. The buyer’s journey is the path that a prospective client takes to find their veterinarian. Buyer's journeys change – ten years ago (and beyond), they usually involved referrals from friends, paper directories, etc. But the internet has disrupted that – nowadays the buyer’s journey runs [...]

Nail this ONE concept, and your practice will grow

We’re all about helping veterinary practices grow in a smart and predictable way. We find the best way of doing that is by helping you think clearly about the specific obstacles between your practice and its growth goals. Time and time again, we find that there is one concept that eludes clear thinking from veterinary [...]

3 things hurting your practice growth – and how to fix them

If your veterinary practice is struggling to achieve its growth goals, know that you are definitely not alone. We talk with quite a few veterinary practices who are flummoxed because they devote all of their energy into providing the very best veterinary medicine they can, but despite their efforts, fail to achieve their growth goals [...]

The ONE thing stopping your veterinary practice’s growth

Many veterinarians who we speak with are frustrated – they pour their heart and soul into practicing the best medicine they can, but they struggle to achieve their business goals. Fortunately, the diagnosis for this is relatively straight forward: the reason is typically that other local practices have become more digitally savvy than your practice, [...]

Your veterinary practice needs a sales funnel

You actually already have a sales funnel. Fundamentally, there are two kinds. The first is a sales funnel that is unconsciously constructed and relies on luck. With this kind of sales funnel, a veterinary practice is usually confused as to why they just can't seem to grow, even though they're focusing on providing quality medicine. [...]

What the best veterinary websites do differently

Your website has an enormous job to do: generate as many new client relationships as possible. Because online search is now the primary way that people find veterinarians (and other local businesses), making your website more effective is a tremendous opportunity to help your practice flourish. In this article, you will learn exactly what it [...]

How to measure your veterinary website’s performance

You shouldn’t mind being wrong. What you should mind is being wrong and not having a way to find out. Your website’s performance is one of the most important factors for your veterinary practice’s ability to attract new clients. Fortunately for you, digital marketing is inherently rich in data. In this article, you will learn [...]

Improving your Veterinary Website’s Bounce Rate

A “bounce” occurs when a user leaves your website without taking an action – such as clicking on another page or an appointment request. High bounce rates mean poor conversion rates and steep SEO penalties. In this article, you’ll learn what makes a user bounce, what a good “bounce rate” is (we’ll teach you how [...]

What makes a veterinary practice grow?

Many veterinarians become frustrated about a stagnating practice - especially when they pour their heart and soul into being the best veterinarian they can be. But while providing great veterinary care is the most important thing you can do for animals inside your hospital, it is simply not the greatest predictor of business growth. The [...]

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