About Robert Sanchez

I'm the CEO of Digital Empathy. I feel incredibly lucky that my days are spent working with my heroes - veterinarians. I believe scientific thinking, relentless innovation and compassion can solve many problems.

The Future of Veterinary Medicine: Technician-Centric Models

By |March 19th, 2023|Ideas that matter|

Credentialed veterinary technicians are educated, skilled veterinary team members—yet they have been historically underutilized, underpaid, and plagued with burnout and compassion fatigue. These team members have always been difficult to come by, but a recent surge in veterinary growth, combined with pandemic woes, has left fewer technicians and skyrocketing demand.  The AVMA estimates technician demand [...]

Why isn’t my practice growing?

By |November 15th, 2016|Buyer's Journey, Sales Funnel|

We hear this question a lot from veterinarians, so if you’re asking it, you’re definitely not alone. But here’s the good news: the reason is almost always fairly simple. In this article, we will address this issue head on. You’ll learn the fundamentals of what’s going wrong, and you’ll get a step-by-step guide on how [...]

What’s a Sales Funnel?

By |November 5th, 2016|Buyer's Journey, Sales Funnel|

Our team here at Digital Empathy gets asked that all the time. In this post, I’m going to lay out the fundamentals of a sales funnel. Why? It is the foundation of any realistic growth strategy for a business, and it applies directly to your veterinary practice. The Buyer's Journey First, we need to define [...]

Is your practice’s website limiting your growth?

By |October 25th, 2016|Website|

We talk a lot about buyer’s journeys at Digital Empathy. The buyer’s journey is the path that a prospective client takes to find their veterinarian. Buyer's journeys change – ten years ago (and beyond), they usually involved referrals from friends, paper directories, etc. But the internet has disrupted that – nowadays the buyer’s journey runs [...]

The ONE thing stopping your veterinary practice’s growth

By |July 23rd, 2016|Online Reputation, SEO, Social Media, Website|

Many veterinarians who we speak with are frustrated – they pour their heart and soul into practicing the best medicine they can, but they struggle to achieve their business goals. Fortunately, the diagnosis for this is relatively straight forward: the reason is typically that other local practices have become more digitally savvy than your practice, [...]

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