About Robert Sanchez

I'm the CEO of Digital Empathy. I feel incredibly lucky that my days are spent working with my heroes - veterinarians. I believe scientific thinking, relentless innovation and compassion can solve many problems.

The Future of Veterinary Medicine: Technician-Centric Models

By |2023-03-19T19:02:35+00:00March 19th, 2023|Ideas that matter|

Credentialed veterinary technicians are educated, skilled veterinary team members—yet they have been historically underutilized, underpaid, and plagued with burnout and compassion fatigue. These team members have always been difficult to come by, but a recent surge in veterinary growth, combined with pandemic woes, has left fewer technicians and skyrocketing demand.  The AVMA estimates technician demand [...]

Setting the Stage for Phenomenal Client Relationships

By |2023-03-15T17:30:01+00:00March 3rd, 2023|Building relationships|

Successful marketing strategies can help you get clients in the door, but what turns them into your best clients? Clients who feel a personal connection with their veterinary team more likely will trust their recommendations, default to their expertise instead of Dr. Google, and return with their pets year after year. Such a relationship starts [...]

The Value of Better Relationships

By |2022-01-07T00:23:47+00:00January 7th, 2022|Relationship Building, Website|

What happens when you have a great relationship with a client? They trust you. There isn’t skepticism or cynicism when you recommend diagnostics or treatment. They work collaboratively with you and your team to make the right decisions and to care for their pet the best way they can. They appreciate you. They make the [...]

Shopping for a veterinary website – 5 uncommon questions to ask

By |2021-01-13T21:24:39+00:00January 24th, 2018|Online Reputation, Website|

Many veterinary website companies have highly effective and polished sales pitches. But a good sales pitch isn’t a great predictor of ability, insight and earnestness in web design. In order to effectively choose your next website partner, it is important to know the right questions to ask. These shouldn’t be questions they hear all the [...]

Why isn’t my practice growing?

By |2021-01-13T21:24:39+00:00November 15th, 2016|Buyer's Journey, Sales Funnel|

We hear this question a lot from veterinarians, so if you’re asking it, you’re definitely not alone. But here’s the good news: the reason is almost always fairly simple. In this article, we will address this issue head on. You’ll learn the fundamentals of what’s going wrong, and you’ll get a step-by-step guide on how [...]

What’s a Sales Funnel?

By |2021-01-13T21:24:39+00:00November 5th, 2016|Buyer's Journey, Sales Funnel|

Our team here at Digital Empathy gets asked that all the time. In this post, I’m going to lay out the fundamentals of a sales funnel. Why? It is the foundation of any realistic growth strategy for a business, and it applies directly to your veterinary practice. The Buyer's Journey First, we need to define [...]

Is your practice’s website limiting your growth?

By |2021-01-13T21:24:39+00:00October 25th, 2016|Website|

We talk a lot about buyer’s journeys at Digital Empathy. The buyer’s journey is the path that a prospective client takes to find their veterinarian. Buyer's journeys change – ten years ago (and beyond), they usually involved referrals from friends, paper directories, etc. But the internet has disrupted that – nowadays the buyer’s journey runs [...]

Nail this ONE concept, and your practice will grow

By |2021-01-13T21:24:39+00:00August 16th, 2016|Online Reputation, SEO, Social Media, Website|

We’re all about helping veterinary practices grow in a smart and predictable way. We find the best way of doing that is by helping you think clearly about the specific obstacles between your practice and its growth goals. Time and time again, we find that there is one concept that eludes clear thinking from veterinary [...]

3 things hurting your practice growth – and how to fix them

By |2021-01-13T21:24:39+00:00August 13th, 2016|Website|

If your veterinary practice is struggling to achieve its growth goals, know that you are definitely not alone. We talk with quite a few veterinary practices who are flummoxed because they devote all of their energy into providing the very best veterinary medicine they can, but despite their efforts, fail to achieve their growth goals [...]

The ONE thing stopping your veterinary practice’s growth

By |2021-01-13T21:24:39+00:00July 23rd, 2016|Online Reputation, SEO, Social Media, Website|

Many veterinarians who we speak with are frustrated – they pour their heart and soul into practicing the best medicine they can, but they struggle to achieve their business goals. Fortunately, the diagnosis for this is relatively straight forward: the reason is typically that other local practices have become more digitally savvy than your practice, [...]

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