AdWords (also known as “PPC” or “CPC”) has become a very popular digital marketing tool for veterinarians recently, and for good reason. If used strategically, it can offer immediate and sizable increases in business. However, often times veterinarians (and even companies!) won’t take a measured and scientific approach, and it will turn into a money [...]
“Every once in a while, a revolutionary product comes along that changes everything.” That was Steve Jobs’ introduction to the iPhone about 8 years ago. It has proven prophetic. Smartphones have changed everything - from the way we connect with people and businesses, to the way we consume the information we care about, to the [...]
Most veterinarians understand that their search engine visibility is intimately tied with the amount of traffic on their website. However, the internet marketing industry has done a very poor job educating veterinarians as to what SEO really is. SEO has become more of a buzzword than a scientifically explored topic. Because of this, there’s an [...]
A very long time ago, humans would sit around campfires and tell stories about the stars and their lives. Ever since, we have been creatures yearning for great stories. Storytelling bonds us together. Our brains are wired to be much more interested in narratives than facts. In this article, you're going to learn how to design your veterinary [...]
One of the most important things a veterinary website can do is inspire trust in the website visitor. In this article, we will explore why “designing for trust” is important, and show you concrete steps you can take right now to make your veterinary website design remarkably effective at opening relationships with new clients. We [...]
Great veterinary website design is about turning a website visitor into a clinic visitor. In this article, we will teach you a few basic ideas on how to approach your website’s design scientifically and with remarkable simplicity. Design has just as much to do with psychology as it does computers. In fact, designing veterinary websites [...]
Your Veterinary website is now where people open their relationship with you. Because of this, your website’s design is crucial. You’re about to learn 3 simple rules that will make your veterinary website wonderfully effective! Rule #1: CONVERSION IS KING The job of your veterinary website is to turn a website visitor into a clinic [...]
You're about to learn why content marketing is such a powerful tool in your veterinary website and marketing strategy. To do this well, it helps to begin with a story. In 1838, a young blacksmith named John left his home in Vermont to find fortune in the west. He set up shop in Grand Detour, [...]
“Anti” is a divisive word. We mean it to be. Internet Marketing is in something of a dark age: superstitions and buzzwords are more popular than science. Almost everything about the way the status quo approaches their business should change. Our industry's purpose should be to help you help more pets and grow your clinic. When [...]
With Facebook your veterinary clinic has an unprecedented reach into your clients' peer networks. Your goal is to get as many of their pet owning friends thinking about your animal hospital as possible. This is a powerful opportunity if your methods are thoughtful and strategic. When a follower likes, comments on or shares your post, it spreads to [...]
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