A “bounce” occurs when a user leaves your website without taking an action – such as clicking on another page or an appointment request. High bounce rates mean poor conversion rates and steep SEO penalties. In this article, you’ll learn what makes a user bounce, what a good “bounce rate” is (we’ll teach you how [...]

Many veterinarians become frustrated about a stagnating practice - especially when they pour their heart and soul into being the best veterinarian they can be. But while providing great veterinary care is the most important thing you can do for animals inside your hospital, it is simply not the greatest predictor of business growth. The [...]

Relationships now begin online – meaning your veterinary website is one of the most important marketing opportunities that your practice has. What matters is that you have an effective, smart and well executed digital strategy. In this article we are going to help you lay the foundation of that digital strategy; we are going to [...]

A veterinary website is a tool for the business – and like all business tools it should be evaluated primarily for its return on investment. In this article, we are going to guide you through the process of determining expected costs for your veterinary website’s development, and will give you important questions to ask any [...]

In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We have discovered that the most important mistake that the veterinary website companies routinely make (and thus, their veterinary clients too) [...]

The most important ability in web design is thinking from the user’s perspective. Your veterinary website will be most successful at converting users into actual hospital visitors when you’re able to be sensitive to these needs and to build an environment that best satisfies them. In this article, you’re going to learn exactly what those [...]

There has quietly been an explosion of interest about UX in web design. UX means “user experience” and signifies a shift in how we measure the ability of a website. It is becoming very obvious that your website’s UX has a direct and considerable impact on your hospital’s bottom line. In this article, you will learn [...]