With Facebook your veterinary clinic has an unprecedented reach into your clients' peer networks. Your goal is to get as many of their pet owning friends thinking about your animal hospital as possible. This is a powerful opportunity if your methods are thoughtful and strategic. When a follower likes, comments on or shares your post, it spreads to [...]
The website isn’t what’s important- it’s the response it creates in the audience that matters. To get more clients for your veterinary clinic through the website, it helps to understand some basic science about how we make decisions. Surprisingly, the logical part of the brain (the Neocortex) does not control decision making! Rather, the part [...]
On April 21st 2015, the competitive landscape quietly shook for millions of small businesses. The change is the reaction to a tipping point in human behavior. And from this day on, if your website is not mobile-optimized, you will be effectively hidden from the majority of those who would look. Source: http://www.smartinsights.com The eventual tipping point [...]
The purpose of SEO is to draw as much traffic and attention to your veterinary clinic’s website as possible. Many people talk about SEO like it’s a black box, but it’s actually pretty simple to understand. Google (and other search engines) essentially look for two things: relevance and authority. This means that in order to [...]
The most valuable purpose of your website is to bring as many clients to your veterinary clinic as possible. This is commonly referred to as a “conversion-oriented website.” The website is structured to influence the visitor to “convert” to some action (such as an appointment request or a phone call). This is a high stakes [...]
We now find our veterinarians online, but we look for the same things that we always have in forming new relationships. We want to find someone who shares our most deeply held values. We want to find someone we can trust. This is the only way to explain the hyper-growth of review companies, most notably [...]
For a long time, the subject of marketing has been (at the very least) a faux pas in veterinary circles. The ethos is to focus on providing quality medical care; the business will take care of itself. While those who taught this idea no doubt had good intentions, the principle and reality of the matter [...]
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