“Every once in a while, a revolutionary product comes along that changes everything.” That was Steve Jobs’ introduction to the iPhone about 8 years ago. It has proven prophetic. Smartphones have changed everything – from the way we connect with people and businesses, to the way we consume the information we care about, to the way we organize our daily lives. It is the fastest mass-adopted technology in human history. And because approximately half of all search traffic is now from mobile devices, it has forced a paradigm shift in web design.