Many veterinarians become frustrated about a stagnating practice - especially when they pour their heart and soul into being the best veterinarian they can be. But while providing great veterinary care is the most important thing you can do for animals inside your hospital, it is simply not the greatest predictor of business growth. The [...]
Relationships now begin online – meaning your veterinary website is one of the most important marketing opportunities that your practice has. What matters is that you have an effective, smart and well executed digital strategy. In this article we are going to help you lay the foundation of that digital strategy; we are going to [...]
A veterinary website is a tool for the business – and like all business tools it should be evaluated primarily for its return on investment. In this article, we are going to guide you through the process of determining expected costs for your veterinary website’s development, and will give you important questions to ask any [...]
In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We have discovered that the most important mistake that the veterinary website companies routinely make (and thus, their veterinary clients too) [...]
The most important ability in web design is thinking from the user’s perspective. Your veterinary website will be most successful at converting users into actual hospital visitors when you’re able to be sensitive to these needs and to build an environment that best satisfies them. In this article, you’re going to learn exactly what those [...]
There has quietly been an explosion of interest about UX in web design. UX means “user experience” and signifies a shift in how we measure the ability of a website. It is becoming very obvious that your website’s UX has a direct and considerable impact on your hospital’s bottom line. In this article, you will learn [...]
Many animal hospitals struggle with whether to invest in a custom veterinary website or to purchase a less expensive template website. In this article, we’re going to equip you with a few basic and powerful ideas to guide your decision making process, and point you to a conclusion that will probably surprise you! For starters, [...]
“Every once in a while, a revolutionary product comes along that changes everything.” That was Steve Jobs’ introduction to the iPhone about 8 years ago. It has proven prophetic. Smartphones have changed everything - from the way we connect with people and businesses, to the way we consume the information we care about, to the [...]
One of the most important things a veterinary website can do is inspire trust in the website visitor. In this article, we will explore why “designing for trust” is important, and show you concrete steps you can take right now to make your veterinary website design remarkably effective at opening relationships with new clients. We [...]
Great veterinary website design is about turning a website visitor into a clinic visitor. In this article, we will teach you a few basic ideas on how to approach your website’s design scientifically and with remarkable simplicity. Design has just as much to do with psychology as it does computers. In fact, designing veterinary websites [...]