We’re all about helping veterinary practices grow in a smart and predictable way. We find the best way of doing that is by helping you think clearly about the specific obstacles between your practice and its growth goals. Time and time again, we find that there is one concept that eludes clear thinking from veterinary [...]
Many veterinarians who we speak with are frustrated – they pour their heart and soul into practicing the best medicine they can, but they struggle to achieve their business goals. Fortunately, the diagnosis for this is relatively straight forward: the reason is typically that other local practices have become more digitally savvy than your practice, [...]
You actually already have a sales funnel. Fundamentally, there are two kinds. The first is a sales funnel that is unconsciously constructed and relies on luck. With this kind of sales funnel, a veterinary practice is usually confused as to why they just can't seem to grow, even though they're focusing on providing quality medicine. [...]
Your digital marketing strategy should be judged by how effective it is in driving real business growth. Primarily, there are two steps to doing this: drive more traffic to your website, and convert more website visits into client visits. Today, we’re going to talk about SEO (option 1). In this article, you’re going to learn [...]
Effective SEO is about driving more pet owners from the search engines to your animal hospital’s website. This is massively valuable for your business, because with good SEO and a focus on conversion, your veterinary clinic will enjoy a considerable increase in actual business. In this article, you’re going to learn the basics of how [...]
You're about to learn why content marketing is such a powerful tool in your veterinary website and marketing strategy. To do this well, it helps to begin with a story. In 1838, a young blacksmith named John left his home in Vermont to find fortune in the west. He set up shop in Grand Detour, [...]
The purpose of SEO is to draw as much traffic and attention to your veterinary clinic’s website as possible. Many people talk about SEO like it’s a black box, but it’s actually pretty simple to understand. Google (and other search engines) essentially look for two things: relevance and authority. This means that in order to [...]
For a long time, the subject of marketing has been (at the very least) a faux pas in veterinary circles. The ethos is to focus on providing quality medical care; the business will take care of itself. While those who taught this idea no doubt had good intentions, the principle and reality of the matter [...]