Content Marketing for Veterinarians
You're about to learn why content marketing is such a powerful tool in your veterinary website and marketing strategy. To do this well, it helps to begin with a story. In 1838, a young blacksmith [...]
Anti Internet Marketing
“Anti” is a divisive word. We mean it to be. Internet Marketing is in something of a dark age: superstitions and buzzwords are more popular than science. Almost everything about the way the status quo [...]
Facebook Tips for your Veterinary Clinic
With Facebook your veterinary clinic has an unprecedented reach into your clients' peer networks. Your goal is to get as many of their pet owning friends thinking about your animal hospital as possible. This is a powerful opportunity [...]
Website Conversions- A Scientific Approach
The website isn’t what’s important- it’s the response it creates in the audience that matters. To get more clients for your veterinary clinic through the website, it helps to understand some basic science about how [...]
A Mobile-First Veterinary Website
On April 21st 2015, the competitive landscape quietly shook for millions of small businesses. The change is the reaction to a tipping point in human behavior. And from this day on, if your website is [...]
How to Optimize a Veterinary Website
The purpose of SEO is to draw as much traffic and attention to your veterinary clinic’s website as possible. Many people talk about SEO like it’s a black box, but it’s actually pretty simple to [...]
How to Design a Veterinary Website
The most valuable purpose of your website is to bring as many clients to your veterinary clinic as possible. This is commonly referred to as a “conversion-oriented website.” The website is structured to influence the [...]
Online Reputation and Veterinarians
We now find our veterinarians online, but we look for the same things that we always have in forming new relationships. We want to find someone who shares our most deeply held values. We want [...]
Internet Marketing for Veterinarians
For a long time, the subject of marketing has been (at the very least) a faux pas in veterinary circles. The ethos is to focus on providing quality medical care; the business will take care [...]