Your veterinary website should have a clear purpose: turn users into actual clients. The inherent difficulty in this is that relationships are much more difficult to start online, because it’s so far removed from a natural interaction with you. But while most veterinarians choose to ignore this problem, we are going to teach you how [...]
You actually already have a sales funnel. Fundamentally, there are two kinds. The first is a sales funnel that is unconsciously constructed and relies on luck. With this kind of sales funnel, a veterinary practice is usually confused as to why they just can't seem to grow, even though they're focusing on providing quality medicine. [...]
Your website has an enormous job to do: generate as many new client relationships as possible. Because online search is now the primary way that people find veterinarians (and other local businesses), making your website more effective is a tremendous opportunity to help your practice flourish. In this article, you will learn exactly what it [...]
You shouldn’t mind being wrong. What you should mind is being wrong and not having a way to find out. Your website’s performance is one of the most important factors for your veterinary practice’s ability to attract new clients. Fortunately for you, digital marketing is inherently rich in data. In this article, you will learn [...]
Your digital marketing strategy should be judged by how effective it is in driving real business growth. Primarily, there are two steps to doing this: drive more traffic to your website, and convert more website visits into client visits. Today, we’re going to talk about SEO (option 1). In this article, you’re going to learn [...]
A “bounce” occurs when a user leaves your website without taking an action – such as clicking on another page or an appointment request. High bounce rates mean poor conversion rates and steep SEO penalties. In this article, you’ll learn what makes a user bounce, what a good “bounce rate” is (we’ll teach you how [...]
Many veterinarians become frustrated about a stagnating practice - especially when they pour their heart and soul into being the best veterinarian they can be. But while providing great veterinary care is the most important thing you can do for animals inside your hospital, it is simply not the greatest predictor of business growth. The [...]
Relationships now begin online – meaning your veterinary website is one of the most important marketing opportunities that your practice has. What matters is that you have an effective, smart and well executed digital strategy. In this article we are going to help you lay the foundation of that digital strategy; we are going to [...]
A veterinary website is a tool for the business – and like all business tools it should be evaluated primarily for its return on investment. In this article, we are going to guide you through the process of determining expected costs for your veterinary website’s development, and will give you important questions to ask any [...]
In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We have discovered that the most important mistake that the veterinary website companies routinely make (and thus, their veterinary clients too) [...]