AI Is quietly reshaping veterinary client behavior – practices who act now will win later
Most conversations about AI in veterinary medicine focus on internal practice efficiency—record-keeping, scribing, streamlined client [...]
How to Grow Your Veterinary Practice During a Recession
For years, veterinary medicine has carried the comforting label of “recession-proof.” But new data tells [...]
How To Attract New Clients To Your Veterinary Practice: The Ultimate Guide
Most veterinary practices approach client acquisition the same way: run Google Ads, update the website, [...]
The Context Gap in Veterinary Visits (and How to Fix It With Spotlight)
A husband walks into the clinic carrying a golden retriever. The technician pulls up the [...]
Why I Started The Veterinary AI Brief—and Why This Episode With Jon Ayers Feels Like a Turning Point
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I [...]
AI Is Rewriting the Rules of Veterinary Medicine: Here’s How to Stay Ahead
“Change is coming, and the curve is logarithmic, not linear.” That’s how Robert Sanchez summed [...]
Announcing Spotlight: Intake to Insight for Veterinary Practices
Last week in New Orleans, at the Veterinary Hospital Managers Association (VHMA) conference, we unveiled [...]
Why Your Clients Aren’t Looking for Pet Health Advice on Your Website
The Myth of Client Education on Veterinary Websites Veterinary medicine is full of tools that [...]
5 Tips for Making the Most of Your Veterinary Practice Blog
Since 93% of internet traffic is filtered through search engines, regular blog posts can improve [...]
Behind the Scenes of Website Design
Most veterinary practice websites look the same, with similar functionality and largely the same voice. [...]
The Future of Veterinary Medicine: Technician-Centric Models
Credentialed veterinary technicians are educated, skilled veterinary team members—yet they have been historically underutilized, underpaid, [...]
Setting the Stage for Phenomenal Client Relationships
Successful marketing strategies can help you get clients in the door, but what turns them [...]