My eye twitches every time I hear the phrase “client education” in veterinary medicine. Of course your clients need information. They need medical explanations in plain English, clear discharge instructions, what that lab value trending upward means, and the guidance that, yes, male cats do, in fact, have nipples. But “client education” is too small [...]

This morning, Chewy announced it will acquire Modern Animal, a 29-clinic veterinary group with 100,000+ member families and $125 million in annualized revenue. Chewy's veterinary footprint jumps from 18 locations to 47 overnight. The veterinary profession's reaction was immediate and justified: alarm, frustration, calls to support independently owned  practices. I get it. But before we [...]

Key takeaway: The UK just wrapped the most extensive veterinary market investigation ever conducted, and the findings led to legally binding transparency reforms. The same consolidation dynamics are already present in the US. Here's what the data says, what we're seeing across the 600+ independent practices we work with, and why this is worth paying attention [...]

There's a particular kind of mental load that happens in the first sixty seconds of a veterinary appointment. You're scanning the chart, reading the client, reading the pet, and simultaneously trying to recall whether you've seen this animal before and what for. You're forming a plan before you have the full picture — because the [...]