Brrrrrrrring! Your CSR glances at the caller ID and sees not a name, but a company flashing back: Google. Odd... but they pick up. Before they can get out more than a few words, a weirdly automated voice asks how much an exam costs, whether your practice has any appointments available, or what you charge [...]
Most practice owners still picture Google Search the old way: someone opens Google, types a few words into the search bar, scrolls through the results, clicks a website, and decides what to do next. Google is moving people away from that pattern. Last week, we wrote that a pet owner might choose a veterinary practice [...]
How a new pet owner finds a vet in 2026 Picture a first-time dog owner. They just brought home a rescue. They want to find a vet. They don't open Google. They open ChatGPT (or Claude, or Perplexity, or Gemini) and ask, "What are the best-rated vets in my city for a nervous rescue dog?" [...]
Most conversations about AI in veterinary medicine focus on internal practice efficiency—record-keeping, scribing, streamlined client communication, and automating admin tasks. Useful? Absolutely. But these areas aren’t where the most important change is happening. In fact, the same shift is already unfolding in human healthcare: a recent New York Times article described how patients are using [...]
For years, veterinary medicine has carried the comforting label of “recession-proof.” But new data tells a different story, and so do the voices we’re hearing from hundreds of practices across the country. A recent Frontiers in Veterinary Science study by Neill, Salois & McKay confirms what many teams have already felt: the veterinary industry entered [...]
A husband walks into the clinic carrying a golden retriever. The technician pulls up the appointment: “Annual exam.” “How’s Max been doing?” He shrugs. “Fine, I think. My wife scheduled this.” “Any concerns we should know about?” “Not that I know of.” “Eating normally? Vomiting, diarrhea, coughing?” “Yeah, he seems good. My wife would know [...]
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I wanted a place to think out loud with people who are asking the right questions about where veterinary medicine is heading. Every week, we sit down with innovators, clinicians, and researchers who are working at the edge of what’s possible [...]
“Change is coming, and the curve is logarithmic, not linear.” That’s how Robert Sanchez summed it up when we contributed to the AI in Companion Animal Veterinary Medicine Report. It’s a 75-page deep dive led by Jon Ayers, with contributions from Dr. Adam Little, Aaron Massecar, Dr. Jane Brunt, David Kincaid, and Robert himself. It’s [...]
The Myth of Client Education on Veterinary Websites Veterinary medicine is full of tools that promise to make client education easy. At first, these were simple libraries of articles you could post on your website. Now vendors are offering full AI chatbots that claim to answer every pet owner’s question. Here’s the problem: that’s not [...]
Copyright © 2025 Digital Empathy. All rights reserved