A “bounce” occurs when a user leaves your website without taking an action – such as clicking on another page or an appointment request. High bounce rates mean poor conversion rates and steep SEO penalties. [...]

Many veterinarians become frustrated about a stagnating practice - especially when they pour their heart and soul into being the best veterinarian they can be. But while providing great veterinary care is the most important [...]

Relationships now begin online – meaning your veterinary website is one of the most important marketing opportunities that your practice has. What matters is that you have an effective, smart and well executed digital strategy. [...]

A veterinary website is a tool for the business – and like all business tools it should be evaluated primarily for its return on investment. In this article, we are going to guide you through [...]

In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We [...]

The most important ability in web design is thinking from the user’s perspective. Your veterinary website will be most successful at converting users into actual hospital visitors when you’re able to be sensitive to these [...]

There has quietly been an explosion of interest about UX in web design. UX means “user experience” and signifies a shift in how we measure the ability of a website. It is becoming very obvious that [...]

Many animal hospitals struggle with whether to invest in a custom veterinary website or to purchase a less expensive template website. In this article, we’re going to equip you with a few basic and powerful [...]