Most veterinary practices approach client acquisition the same way: run Google Ads, update the website, post on social media, and hope for the best. They get results like more traffic, more calls, more people walking through the door. But they’re not getting the results they actually need: more of the right clients who will become [...]
Your veterinary website should have a clear purpose: turn users into actual clients. The inherent difficulty in this is that relationships are much more difficult to start online, because it’s so far removed from a natural interaction with you. But while most veterinarians choose to ignore this problem, we are going to teach you how [...]
It’s highly likely that more than half of the user traffic on your veterinary website comes through a smartphone. Mobile usage is exploding, and with it comes a unique opportunity to drive more business to your animal hospital. In this article, you’ll learn about the basic principles of good mobile design, along with actionable tips [...]
Conversion means an action taken on your website, such as a phone call or appointment request. Structuring your website to be conversion optimized is one of the most powerful (and simple!) ways to help your animal hospital grow and help more pets. In this article, you’ll learn practical tips that you can implement right away! [...]
Most veterinarians understand that their search engine visibility is intimately tied with the amount of traffic on their website. However, the internet marketing industry has done a very poor job educating veterinarians as to what SEO really is. SEO has become more of a buzzword than a scientifically explored topic. Because of this, there’s an [...]
A very long time ago, humans would sit around campfires and tell stories about the stars and their lives. Ever since, we have been creatures yearning for great stories. Storytelling bonds us together. Our brains are wired to be much more interested in narratives than facts. In this article, you're going to learn how to design your veterinary [...]
“Anti” is a divisive word. We mean it to be. Internet Marketing is in something of a dark age: superstitions and buzzwords are more popular than science. Almost everything about the way the status quo approaches their business should change. Our industry's purpose should be to help you help more pets and grow your clinic. When [...]
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