Most veterinary practices approach client acquisition the same way: run Google Ads, update the website, post on social media, and hope for the best. They get results like more traffic, more calls, more people walking through the door. But they’re not getting the results they actually need: more of the right clients who will become [...]
A husband walks into the clinic carrying a golden retriever. The technician pulls up the appointment: “Annual exam.” “How’s Max been doing?” He shrugs. “Fine, I think. My wife scheduled this.” “Any concerns we should know about?” “Not that I know of.” “Eating normally? Vomiting, diarrhea, coughing?” “Yeah, he seems good. My wife would know [...]
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I wanted a place to think out loud with people who are asking the right questions about where veterinary medicine is heading. Every week, we sit down with innovators, clinicians, and researchers who are working at the edge of what’s possible [...]
Credentialed veterinary technicians are educated, skilled veterinary team members—yet they have been historically underutilized, underpaid, and plagued with burnout and compassion fatigue. These team members have always been difficult to come by, but a recent surge in veterinary growth, combined with pandemic woes, has left fewer technicians and skyrocketing demand. The AVMA estimates technician demand [...]
Successful marketing strategies can help you get clients in the door, but what turns them into your best clients? Clients who feel a personal connection with their veterinary team more likely will trust their recommendations, default to their expertise instead of Dr. Google, and return with their pets year after year. Such a relationship starts [...]
When we started our practice with a small team, training wasn’t a problem. But, as we grew, we realized that our traditional mentor-style, staff-led training was problematic. For one, not every staff member shared a similar learning style and they didn’t always respond well to individual training strategies. We were also getting busier, and the [...]
What happens when you have a great relationship with a client? They trust you. There isn’t skepticism or cynicism when you recommend diagnostics or treatment. They work collaboratively with you and your team to make the right decisions and to care for their pet the best way they can. They appreciate you. They make the [...]
Many veterinary website companies have highly effective and polished sales pitches. But a good sales pitch isn’t a great predictor of ability, insight and earnestness in web design. In order to effectively choose your next website partner, it is important to know the right questions to ask. These shouldn’t be questions they hear all the [...]
We hear this question a lot from veterinarians, so if you’re asking it, you’re definitely not alone. But here’s the good news: the reason is almost always fairly simple. In this article, we will address this issue head on. You’ll learn the fundamentals of what’s going wrong, and you’ll get a step-by-step guide on how [...]
Our team here at Digital Empathy gets asked that all the time. In this post, I’m going to lay out the fundamentals of a sales funnel. Why? It is the foundation of any realistic growth strategy for a business, and it applies directly to your veterinary practice. The Buyer's Journey First, we need to define [...]
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