There's a particular kind of mental load that happens in the first sixty seconds of a veterinary appointment. You're scanning the chart, reading the client, reading the pet, and simultaneously trying to recall whether you've seen this animal before and what for. You're forming a plan before you have the full picture — because the [...]
Most conversations about AI in veterinary medicine focus on internal practice efficiency—record-keeping, scribing, streamlined client communication, and automating admin tasks. Useful? Absolutely. But these areas aren’t where the most important change is happening. In fact, the same shift is already unfolding in human healthcare: a recent New York Times article described how patients are using [...]
For years, veterinary medicine has carried the comforting label of “recession-proof.” But new data tells a different story, and so do the voices we’re hearing from hundreds of practices across the country. A recent Frontiers in Veterinary Science study by Neill, Salois & McKay confirms what many teams have already felt: the veterinary industry entered [...]
A husband walks into the clinic carrying a golden retriever. The technician pulls up the appointment: “Annual exam.” “How’s Max been doing?” He shrugs. “Fine, I think. My wife scheduled this.” “Any concerns we should know about?” “Not that I know of.” “Eating normally? Vomiting, diarrhea, coughing?” “Yeah, he seems good. My wife would know [...]
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I wanted a place to think out loud with people who are asking the right questions about where veterinary medicine is heading. Every week, we sit down with innovators, clinicians, and researchers who are working at the edge of what’s possible [...]
“Change is coming, and the curve is logarithmic, not linear.” That’s how Robert Sanchez summed it up when we contributed to the AI in Companion Animal Veterinary Medicine Report. It’s a 75-page deep dive led by Jon Ayers, with contributions from Dr. Adam Little, Aaron Massecar, Dr. Jane Brunt, David Kincaid, and Robert himself. It’s [...]
Last week in New Orleans, at the Veterinary Hospital Managers Association (VHMA) conference, we unveiled something our team has been working on quietly for the last two years. It’s called Spotlight, and I believe it’s going to change how practices think about intake. For decades, veterinary intake has been focused on one thing: getting the [...]
The Myth of Client Education on Veterinary Websites Veterinary medicine is full of tools that promise to make client education easy. At first, these were simple libraries of articles you could post on your website. Now vendors are offering full AI chatbots that claim to answer every pet owner’s question. Here’s the problem: that’s not [...]
Since 93% of internet traffic is filtered through search engines, regular blog posts can improve your search engine optimization (SEO) and send more prospective clients your way. Blogs also can be used as an educational tool to keep your current clients engaged and establish your role as the pet expert. Consistency and topic choice are [...]
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