The husband walks into the clinic carrying a golden retriever. The technician pulls up the appointment: "Annual exam." "How's Max been doing?" He shrugs. "Fine, I think. My wife scheduled this." "Any concerns we should know about?" "Not that I know of." "Eating normally? Vomiting, diarrhea, coughing?" "Yeah, he seems good. My wife would know [...]
When I started The Veterinary AI Brief, I wasn’t trying to build another podcast. I wanted a place to think out loud with people who are asking the right questions about where veterinary medicine is heading. Every week, we sit down with innovators, clinicians, and researchers who are working at the edge of what’s possible [...]
“Change is coming, and the curve is logarithmic, not linear.” That’s how Robert Sanchez summed it up when we contributed to the AI in Companion Animal Veterinary Medicine Report. It’s a 75-page deep dive led by Jon Ayers, with contributions from Dr. Adam Little, Aaron Massecar, Dr. Jane Brunt, David Kincaid, and Robert himself. It’s [...]
Last week in New Orleans, at the Veterinary Hospital Managers Association (VHMA) conference, we unveiled something our team has been working on quietly for the last two years. It’s called Spotlight, and I believe it’s going to change how practices think about intake. For decades, veterinary intake has been focused on one thing: getting the [...]
Successful marketing strategies can help you get clients in the door, but what turns them into your best clients? Clients who feel a personal connection with their veterinary team more likely will trust their recommendations, default to their expertise instead of Dr. Google, and return with their pets year after year. Such a relationship starts [...]
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