Key takeaway: The UK just wrapped the most extensive veterinary market investigation ever conducted, and the findings led to legally binding transparency reforms. The same consolidation dynamics are already present in the US. Here's what the data says, what we're seeing across the 600+ independent practices we work with, and why this is worth paying attention [...]

There's a particular kind of mental load that happens in the first sixty seconds of a veterinary appointment. You're scanning the chart, reading the client, reading the pet, and simultaneously trying to recall whether you've seen this animal before and what for. You're forming a plan before you have the full picture — because the [...]