“Change is coming, and the curve is logarithmic, not linear.” That’s how Robert Sanchez summed it up when we contributed to the AI in Companion Animal Veterinary Medicine Report. It’s a 75-page deep dive led by Jon Ayers, with contributions from Dr. Adam Little, Aaron Massecar, Dr. Jane Brunt, David Kincaid, and Robert himself. It’s [...]
Last week in New Orleans, at the Veterinary Hospital Managers Association (VHMA) conference, we unveiled something our team has been working on quietly for the last two years. It’s called Spotlight, and I believe it’s going to change how practices think about intake. For decades, veterinary intake has been focused on one thing: getting the [...]
The Myth of Client Education on Veterinary Websites Veterinary medicine is full of tools that promise to make client education easy. At first, these were simple libraries of articles you could post on your website. Now vendors are offering full AI chatbots that claim to answer every pet owner’s question. Here’s the problem: that’s not [...]
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