Content Marketing

SEO that helps the right pet owners find you.

Don’t just compete on “vet near me”. Dominate a niche.

Philosophy
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Our job is to help you become Google’s obvious choice for the terms that matter most to your vet practice.

How SEO Actually Works

Google’s mission is simple: quickly connect searches with the most useful answers. Organic search is almost certainly your veterinary practice’s largest potential acquisition channel. To win, your website needs to consistently rank highly and widely across many relevant searches, from the always popular “vet near me” to highly specific (and high-intent) searches like “how much does a TPLO cost”.

Effective veterinary SEO isn’t about guessing. It’s about clearly identifying the keywords that your ideal clients use, especially if your practice is highly differentiated. If pain management is a core focus, you need to own pain-related searches like “dog limping” and similar terms. Google’s mission is simple: quickly connect searches with the most useful answers. Organic search is almost certainly your veterinary practice’s largest potential acquisition channel. To win, your website needs to consistently rank highly and widely across many relevant searches, from the always popular “vet near me” to highly specific (and high-intent) searches like “how much does a TPLO cost”.

Effective veterinary SEO isn’t about guessing. It’s about clearly identifying the keywords that your ideal clients use, especially if your practice is highly differentiated. If pain management is a core focus, you need to own pain-related searches like “dog limping” and similar terms.
WHY THIS MATTERS

On Page SEO vs Editorial SEO

On Page SEO refers to the foundational, behind-the-scenes work that ensures Google can easily understand and index your website.

Good news: If we build your website, this essential groundwork comes standard.
This includes:
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A zippy-fast website
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A great mobile experience
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Optimized title tags
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Clear, strategic meta descriptions
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Proper header tags
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Alt text for images
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URL structures and internal linking

Editorial SEO is about creating ongoing, relevant content designed to rank highly and capture local pet owner attention and trust. High quality content demonstrates your expertise to Google and potential clients simultaneously.

Types of editorial content we specialize in:
SEO Blogs

Concise (600-700 words), engaging articles about bite-sized topics that are important to your community. We prioritize hyper-local issues, trending concerns, and education that pet owners genuinely need.

Comprehensive Guides

Deep resources (3,000-5,000 words) covering major topics for a particular problem such as:

  • Managing your cat’s diabetes
  • Caring for a dog with arthritis

These guides are dual-purpose; they build your credibility online while becoming essential resources that you are excited to hand off with your clients during a visit.

All content is carefully crafted to your voice and our content department is led by Dr. Jessica Trimble, a pioneering voice on client education.
How We Help

How Much Content Do You Actually Need?

The answer depends on your market and current ranking

Smaller Markets 1 2   90 minutes Crowded Markets If you’re struggling to get off page two or three of Google for key searches like “vet near me”, aggressive content creation is your path to success. Multiple blogs and comprehensive guides monthly signal to Google (and pet owners) that your practice is the new subject-matter expert in town.   45 minutes SEO remains important, but the content intensity is significantly reduced. Your goal here is to provide essential content to ensure that when local pet owners search, they find you first, not another less-trusted source.
 Smaller Markets 2   90 minutes Crowded Markets 1   45 minutes Deliver 4   Launch + A simple white card with a purple clock icon in the center, displayed on a light, textured background.
Ultimately, we’ll tailor a strategy that fits your needs, budget, and competitive landscape, ensuring that every piece of content makes a measurable difference.
FAQs

Frequently asked questions

What exactly is veterinary SEO?
SEO (Search Engine Optimization) is the process of making your website show up when pet owners search online. From “vet near me” to “how much does a TPLO cost,” good SEO ensures you’re visible when it matters most.
Yes – think of them as the foundation and the fuel. On Page SEO makes your site fast, structured, and Google-friendly. Editorial SEO (blogs, guides, etc.) keeps you relevant, authoritative, and top-of-mind for pet owners searching for help.
You could. But Google and pet owners can both tell the difference between generic filler and strategic, emotionally intelligent content. We create content that’s tuned to your voice and custom-tailored to build trust.
SEO is a long game, but most practices see meaningful movement in 3–6 months. That timeline can vary depending on your market competitiveness and how much content we’re creating.
Absolutely. While we love optimizing our own builds, we can work with your existing site to improve rankings, fix On Page issues, and start publishing winning content right away.
Book a 45-minute Align call. We’ll review your current visibility, your goals, and map out what SEO success could look like for your practice.

Let’s make your content as intentional as your care.

Schedule a 45-minute Align call. We’ll dig into your real needs, and will advise you accordingly.

They actually care…

“You can tell they actually care about my clinic’s success. Their dedication is heads and tails above any other marketing company I have worked with.”

Digital avatar of a smiling person with short brown hair, wearing a blue shirt, forming a heart shape with their hands against a light blue circular background.Dr. Daughtry, State of The Heart Veterinary Care

Please excuse the length of this page… we did it for the SEO.