Search

The primary growth lever for vets in crowded markets

We create high-performing Google Ad campaigns tailored specifically for independent vets competing against corporate giants.

We help you close the gap between the experience you want to deliver and the one your clients actually have.

Philosophy

David vs Goliath

When a pet owner searches “vet near me,” the first listings they'll encounter are usually paid ads. These ads operate in a bidding war - competitors vie for keywords and the highest bidders claim prime visibility.

In competitive markets, corporate veterinary practices often dominate these high-intent searches with massive budgets. Standing out might feel impossible - but helping independent vets navigate and win in this environment is exactly our specialty.

Here's how we do it: When a pet owner searches “vet near me,” the first listings they'll encounter are usually paid ads. These ads operate in a bidding war - competitors vie for keywords and the highest bidders claim prime visibility.

In competitive markets, corporate veterinary practices often dominate these high-intent searches with massive budgets. Standing out might feel impossible - but helping independent vets navigate and win in this environment is exactly our specialty.

Here's how we do it:

How we build

Our expert analyst begins by deeply understanding your practice’s core objectives, local competitive landscape, and unique differentiators. Within two weeks, we craft and launch a bespoke advertising strategy, meticulously designed around your specific market and budget.

The first 60 days focus on data-driven optimization; rapidly identifying what performs, what doesn’t, and why. We leverage deep domain expertise matched precisely to your local context. By amplifying your distinctive strengths through targeted, compelling ad copy, we ensure your ads don’t just show… they perform.

Every month, you’ll meet over zoom with your analyst to review results, discuss in-practice trends, and continuously refine your strategy for maximum impact.

WHY THIS MATTERS

Supercharged by AI-Powered Call Intelligence

Our Google Ads service is elevated by Call Intelligence. Every inquiry call is automatically transcribed. You can then leverage ChatGPT to instantly understand:

Google Ads becomes your always-on engine, generating consistent and measurable new client leads while providing granular data to optimize both performance and client experience. It’s not just advertising – it’s growth.

You might relate if:

What are our team’s greatest strengths?

Where are our areas for improvement?
What percentage of inquiries become booked appointments?
How do individual team members perform?
Pricing

What does it cost?

Ads Management
$299 / Month
Call Intelligence
$200 / Month
FAQs

Frequently asked questions

What should my budget be?
Budgets will vary depending on competitiveness of the market and aggressiveness of your goals. In general, we recommend a monthly ad budget of no less than $1,000. That enables sufficient data capture and noticeable results.

Your team will begin receiving phone calls from ads almost immediately. The first 60 days are highly experimental, though you will still see a noticeable increase in call volume. After the initial experimental phase, your results will be more in line with your long-term expectations.

This is highly dependent on how many other keyword bidders there are in the market. If you share a market with large corporations, your clicks tend to be more expensive. Across our portfolio, we average about $20/call for general (non-branded) searches, which is an incredible figure that we have yet to see matched.

Ready to win?

Set up an initial meeting with our team now by clicking “schedule meeting” below. We’ll outline the process, answer your questions, and help you evaluate whether this is the right fit for you.

Grown significantly…

“Since working with Digital Empathy, the amount of new clients we are receiving from google ads and our website has grown significantly. We have also had our best month since we opened.”

Dr. Daughtry, State of The Heart Veterinary Care