Many veterinarians become frustrated about a stagnating practice - especially when they pour their heart and soul into being the best veterinarian they can be. But while providing great veterinary care is the most important thing you can do for animals inside your hospital, it is simply not the greatest predictor of business growth. The [...]
Relationships now begin online – meaning your veterinary website is one of the most important marketing opportunities that your practice has. What matters is that you have an effective, smart and well executed digital strategy. In this article we are going to help you lay the foundation of that digital strategy; we are going to [...]
A veterinary website is a tool for the business – and like all business tools it should be evaluated primarily for its return on investment. In this article, we are going to guide you through the process of determining expected costs for your veterinary website’s development, and will give you important questions to ask any [...]
In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We have discovered that the most important mistake that the veterinary website companies routinely make (and thus, their veterinary clients too) [...]
It’s highly likely that more than half of the user traffic on your veterinary website comes through a smartphone. Mobile usage is exploding, and with it comes a unique opportunity to drive more business to your animal hospital. In this article, you’ll learn about the basic principles of good mobile design, along with actionable tips [...]
The most important ability in web design is thinking from the user’s perspective. Your veterinary website will be most successful at converting users into actual hospital visitors when you’re able to be sensitive to these needs and to build an environment that best satisfies them. In this article, you’re going to learn exactly what those [...]
Effective SEO is about driving more pet owners from the search engines to your animal hospital’s website. This is massively valuable for your business, because with good SEO and a focus on conversion, your veterinary clinic will enjoy a considerable increase in actual business. In this article, you’re going to learn the basics of how [...]
There has quietly been an explosion of interest about UX in web design. UX means “user experience” and signifies a shift in how we measure the ability of a website. It is becoming very obvious that your website’s UX has a direct and considerable impact on your hospital’s bottom line. In this article, you will learn [...]
Conversion means an action taken on your website, such as a phone call or appointment request. Structuring your website to be conversion optimized is one of the most powerful (and simple!) ways to help your animal hospital grow and help more pets. In this article, you’ll learn practical tips that you can implement right away! [...]
Many animal hospitals struggle with whether to invest in a custom veterinary website or to purchase a less expensive template website. In this article, we’re going to equip you with a few basic and powerful ideas to guide your decision making process, and point you to a conclusion that will probably surprise you! For starters, [...]
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