In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We have discovered that the most important mistake that the veterinary website companies routinely make (and thus, their veterinary clients too) [...]
It’s highly likely that more than half of the user traffic on your veterinary website comes through a smartphone. Mobile usage is exploding, and with it comes a unique opportunity to drive more business to your animal hospital. In this article, you’ll learn about the basic principles of good mobile design, along with actionable tips [...]
The most important ability in web design is thinking from the user’s perspective. Your veterinary website will be most successful at converting users into actual hospital visitors when you’re able to be sensitive to these needs and to build an environment that best satisfies them. In this article, you’re going to learn exactly what those [...]
Effective SEO is about driving more pet owners from the search engines to your animal hospital’s website. This is massively valuable for your business, because with good SEO and a focus on conversion, your veterinary clinic will enjoy a considerable increase in actual business. In this article, you’re going to learn the basics of how [...]
There has quietly been an explosion of interest about UX in web design. UX means “user experience” and signifies a shift in how we measure the ability of a website. It is becoming very obvious that your website’s UX has a direct and considerable impact on your hospital’s bottom line. In this article, you will learn [...]
Conversion means an action taken on your website, such as a phone call or appointment request. Structuring your website to be conversion optimized is one of the most powerful (and simple!) ways to help your animal hospital grow and help more pets. In this article, you’ll learn practical tips that you can implement right away! [...]
Many animal hospitals struggle with whether to invest in a custom veterinary website or to purchase a less expensive template website. In this article, we’re going to equip you with a few basic and powerful ideas to guide your decision making process, and point you to a conclusion that will probably surprise you! For starters, [...]
AdWords (also known as “PPC” or “CPC”) has become a very popular digital marketing tool for veterinarians recently, and for good reason. If used strategically, it can offer immediate and sizable increases in business. However, often times veterinarians (and even companies!) won’t take a measured and scientific approach, and it will turn into a money [...]
“Every once in a while, a revolutionary product comes along that changes everything.” That was Steve Jobs’ introduction to the iPhone about 8 years ago. It has proven prophetic. Smartphones have changed everything - from the way we connect with people and businesses, to the way we consume the information we care about, to the [...]
Most veterinarians understand that their search engine visibility is intimately tied with the amount of traffic on their website. However, the internet marketing industry has done a very poor job educating veterinarians as to what SEO really is. SEO has become more of a buzzword than a scientifically explored topic. Because of this, there’s an [...]
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