How to Design a Veterinary Website

The most valuable purpose of your website is to bring as many clients to your veterinary clinic as possible. This is commonly referred to as a “conversion-oriented website.” The website is structured to influence the visitor to “convert” to some action (such as an appointment request or a phone call). This is a high stakes [...]

Internet Marketing for Veterinarians

For a long time, the subject of marketing has been (at the very least) a faux pas in veterinary circles. The ethos is to focus on providing quality medical care; the business will take care of itself. While those who taught this idea no doubt had good intentions, the principle and reality of the matter [...]

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