Because marketing companies were simply in a race to build fancier templates, they never took the time to understand the uniqueness of each practice they served. They merely churned out pretty looking websites that all looked, felt, and spoke the same. Cookie cutter websites.
The unfulfilled need of your veterinary practice is simple… differentiation. Standing out for what makes your practice unique and special, so that you can attract the right kind of people. The people who your story resonates with.