Why isn’t my practice growing?

We hear this question a lot from veterinarians, so if you’re asking it, you’re definitely not alone. But here’s the good news: the reason is almost always fairly simple. In this article, we will address this issue head on. You’ll learn the fundamentals of what’s going wrong, and you’ll get a step-by-step guide on how [...]

What’s a Sales Funnel?

Our team here at Digital Empathy gets asked that all the time. In this post, I’m going to lay out the fundamentals of a sales funnel. Why? It is the foundation of any realistic growth strategy for a business, and it applies directly to your veterinary practice. The Buyer's Journey First, we need to define [...]

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